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Welcome to Pomegranate Direct

Pomegranates Direct was founded in 2008 and is now one of the largest pomegranate projects in the Southern Hemisphere.  Since planting the initial 20 hectares in 2008, the business has grown to over 100 hectares in just 4 years. At full carrying capacity we will produce 3000 metric tons of export quality fruit. As we are located in the Southern Hemisphere, we harvest our fruit between February and April each year.


Health Benefits

Globally, pomegranates are currently the 18th most consumed fruit. Pomegranates are very high in anti-oxidents as well as vitamins and minerals and are currently being researched by many companies around the world that are trying to find out more about this “super fruit”...


About The Company

Our farms are situated in South Africa’s  Swartland area (about 50km outside of Cape Town), an area that has ideal weather conditions for the growing of pomegranates.


Farming Methodology

We use the international best practice of drip fertigation. The benefits of this type of farming are vast.


Risk Management

Understanding and managing the risks of farming is essential to ensuring longevity of our farming operations, to keep standards and quality in line with international standards.