About Us


Pomegranates Direct was founded in 2008 and is now one of the largest pomegranate projects in the Southern Hemisphere. Since planting the initial 20 hectares in 2008, the business has grown to over 100 hectares in just 4 years. At full carrying capacity we will produce 3000 metric tons of export quality fruit. As we are located in the Southern Hemisphere, we harvest our fruit between February and April each year. The business is situated in South Africa’s Swartland area (about 50km outside of Cape Town), an area that has ideal weather conditions for the growing of pomegranates. In addition, the land has adequate access to water and excellent soil quality. We use international best practices and technology. We believe that this approach reduces risks, increases yields and helps produce greater quantities of export quality fruit.

Our Values:

We believe in having professional and ethical trading practices from how we grow our pomegranates to how we deal with our customers We commit to ensure all international accreditations and certifications are maintained An important goal for us is to uplift the communities in the area in which we farm If you are interested in finding out more about our operation or purchasing our pomegranates get in touch with us via our contact page.

Health Benefits of Pomegranates

Globally, pomegranates are currently the 18th most consumed fruit. It is thought that as a result of its health benefits, better packaging of the arils and improvements in the cultivars that they will become the 10th most consumed fruit within 10 years. Pomegranates are very high in anti-oxidents as well as vitamins and minerals and are currently being researched by many companies around the world that are trying to find out more about this “super fruit”. Already, studies have shown that pomegranates can be linked to the fighting of diseases such as cancer, cardiovascular diseases and inflamatory diseases. In addition, it aids cognitive function, immunity, metabolism and the reproductive system. These studies were conducted using over $35m of funds provided by Pomwonderful on the wonderful variety of pomegranate (which represents 50% of our plantation) and was conducted by top scientiests (including a Nobel Laureate), at the world's leading universities. Details of the published studies can be found at http://www.wonderfulpomegranateresearch.com/
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Image reproduced with permission from nutrientjournal.com